HERE: On Demand
Here Arts Center
New York, NY
HERE Arts Center (HERE) in New York City is dedicated to presenting new, hybrid performance work that seamlessly integrates music, theatre, dance, puppetry and per¬formance art. Each season, HERE produces three to six projects – developed over a one to three-year period – through its Resident Artist programs. Through its Supported Artist Program, HERE provides creative workspace, equipment and administrative support at a subsidized rate to more than 300 artists and emerging companies. Over 15 years, HERE has served over 12,000 emerging to mid-career artists. HERE has a core audience of 45,000. The audience is racially diverse, young and urban – mostly under the age of 30 and with annual incomes of less than $35,000.
The Innovation: HERE: On Demand is a 24/7 online community that integrates all of the organization’s social networking components. Essentially a technology and media-driven marketing strategy designed to expand the reach of HERE’s programs, aims to attract, motivate and retain traditionally untapped audiences through a variety of online components that increase access, transparency, peer-to-peer interactivity, and participation.
How did they do it? Click the image to read about HERE’s work to define the purposes and scope of its technology project. (PDF, 4 pages)
(To download and install the latest version of Adobe Reader, click here.)
Posted October 28, 2010