The Lobby Project
University Musical Society (UMS)
Ann Arbor, MI
Established in 1880, University Musical Society (UMS) in Ann Arbor, Michigan is a multi-arts presenting organization offering 60-75 performances and over 100 free educational activities annually. UMS is unique among university-based presenters: while it is affiliated with the University of Michigan and housed on its campus, UMS is a separate 501(c)(3) organization that is artistically and financially independent from its host.
|
Click on the image to read UMS’s innovation story. (PDF, 4 pages)
|
This diagram shows the aims for interconnectivity of all elements of the UMSLobby.Images courtesy of UMS.Posted September 27, 2010
|
The Innovation: Through The Lobby Project, UMS expanded its concept of “lobby” beyond physical space, creating a virtual lobby that interfaces with activities in UMS’s three physical lobbies. UMS Lobby includes a multimedia blog and a “living archive” of past events to which visitors are invited to add commentary, videos and photos. UMS reinforces its online interactions and gives participants opportunities to socialize in person through live events.
